​The consumer has to be financially rewarded for maintaining ways of living that keep Nature in perfect condition.  
​ 

In the present free market economy the ways we live are determined by the pursuit of the goal:
Consume more.  

The free market economy is kept going with the macro-economic practise  of maintaining growth in the development of the economy.  This growth implies to produce more.  Production figures are incorporated in the statistics of the GNPs only if that what is produced is also sold.  What is sold is also consumed.  The macro-economic practise of maintaining growth in development sustains the goal of consuming more.  
 
So, in order to maintain growth in the development of the free market economy, you and I, together with billions of consumers should continue to consume more of the limited resources of this planet with all our industrial might.  

Mankind has been consuming more since commerce began.  Then, all living creatures consumed in may be hundreds of years what nature reproduced in one year.  This period became shorter and shorter while human beings populated the earth.  Since the beginning of the industrial revolution, the world population arrived in the situation in which we consume in less than a year as much as nature can regenerate in the entire year.  The first time it happened was almost half a century ago, on December 29, 1970. That day is remembered as the “Earth Overshoot Day”.  In 2018 we made the "Earth Overshoot Day" on August 1. *  This means that in the first seven months of 2018, we, all together consumed as much of the resources of this planet as what it took Nature to produce in the entire year.  In 2019 the "Earth Overshoot Day" will happen in July, most likely. 

​* https://www.overshootday.org/newsroom/past-earth-overshoot-days/

To continue consuming more of the limited resources of this planet is clearly no longer an option, if we want to survive on this planet.  
​

Once consumers are rewarded for buying products that keep their environment unblemished, the goal with which they spend their money will be: to live with such products.  

​I therefore decided to open the "biosustainable" market.  On this market you and I, just as any other of billions of consumers, get a discount on the purchase price of everything we buy.  This discount is equal to 30% of the ecological value of the goods and services we bought.  - Imagine that you buy a shirt of 100€. Assume that the producer has proven that fifty percent of the costs of production have been made for goods and services that have kept nature sound.  You will then receive a discount of 30% of 50€, or 15€.  -  The amount of discount you receive depends on the ecological quality of the product you buy.  The purpose of the discount is to motivate you to demand for products with an ever-higher ecological content.  Your demand will make producers compete with each other until their merchandise maintains nature in perfect state.  Then you receive 30% of the entire sales price and all of us live in harmony with Nature.  To achieve and maintain this way of living is the ultimate purpose of the discount.  

On the "biosustainable" market all, more than seven billion of us, can live like this because I founded three new concepts in the science of economy on which I based this market.  

I am looking for partners to operate this market with blockchain.  
 
​The three concepts are presented on  the three concepts  page. 

​