The discount you, the producer give is a part of your costs of production because to give this deduction is a prerequisite of doing business on the “biosustainable” market. You can therefore add these abatements to your total costs of production. The costs of the discount thus determine your minimum sales' price because the minimum price for which anyone can sell anything, without making a loss, is made up of the total costs of production plus depreciation.
When you offer your merchandise for sale on the “biosustainable” market you are faced with a demand for goods and services with which consumers want to maintain ways of living that keep the environment sound, in perfect shape, unblemished and in harmony with the rest of nature.
The potential of this demand is more than seven billion. All will be driven by personal interests and by financial interests, two powerful passions in mankind, to spend all their money all the time only on goods and services that keep the integrity of Nature.
They will be like a pack of young and hungry wolves, wanting more and more integrity.
The demand is immediate.
It is also permanent.
It will take some time before you make 100% ecological products. - It will not take all that long, considering your intellectual capacities, competences and the power of competition. - Once you achieve this quality of merchandise, all consumers will continue to demand for it.
Medium term interest
It is also in your medium term interests to offer your merchandise on the “biosustainable” market because the goods and services with which consumers can maintain ways of living that keep their environment unblemished, they are not there yet. So, you have to do research to develop these products. The amount of research money will be tremendous. Therefore, once you begin to offer your merchandise on the “biosustainable” market, you will kick start the economy with the research you do in order to stay competitive.
Long term interest
There is a long term interest as well, because by rewarding the consumer for nature respecting purchases you motivate, nay, you drive the consumer to keep your working capital, the natural resources, in perfect condition. Future generations of producers can then also exploit these resources to earn incomes with which they too can enjoy life.
By offering your merchandise on the “biosustainable” market you give an ethical base to the economy. Economy will then no longer be defined as the science of sharing limited resources in order to satisfy unlimited demands, but it will be the science of sharing limited resources to satisfy a maximum of demands. Your customers with their economic power of expense will maintain ethical currents and thus solidify this ethical base.
The social power of income of producers and the economic power of expense of consumers will thus be interpenetrated in a harmonious equilibrium in which the integrity of Nature is kept.
Imagine that a critical mass of producers in the EU who are the sole owners of their businesses, all decide to offer their merchandise for sale on the "biosustainable" market. They would change the world economy and save human- and many other species from eradication with one stroke of their pen. If owners of such companies in the United States, Russia, China, India, Australia, Africa and elsewhere would also adopt the "biosustainable" market, peace would break out. You can create peace by exercising your social power of income on the "biosustainable" market.
Some appeals of the "biosustainable" market for children are given on the Appeal for children page.