The discount you, the producer, give is a part of your costs of production because to give this deduction is a prerequisite of doing business on the “biosustainable” market. You can therefore add these abatements to your total costs of production. The costs of the discount thus determine your minimum sales price because the minimum price for which anyone can sell anything, without making a loss, is made up of the total costs of production plus depreciation.
When you offer your merchandise for sale on the “biosustainable” market you are faced with a demand for goods and services with which billions of consumers want to maintain ways of living that keep our environment sound, in perfect shape, unblemished and in harmony with the rest of nature. That is how I want to live.
The potential of this demand is more than seven billion. We will all be driven by personal interests and by financial interests, two powerful, passionate drives in mankind, to spend all our money all the time only on goods and services that keep the integrity of Nature.
We will be like a pack of young and hungry wolves, wanting more and more integrity.
Our demand is immediate.
It is also permanent because it will take some time before you will be able to make 100% ecological products. - It will not take all that long, considering your intellectual capacities and competences and considering the power of competition. - Once you achieve this quality of merchandise, all consumers will continue to demand for it.
It is also in your medium term interests to offer your merchandise on the “biosustainable” market because the goods and services with which we can maintain ways of living that keep our environment unblemished, they are not there yet. So, you have to do research and development to make these products. The amount of research money will be tremendous. Therefore, once you begin to offer your merchandise on the “biosustainable” market you will kick start the economy.
There is a long term interest as well, because by giving a discount to the consumer you motivate, nay, you drive the consumer to keep your working capital, the natural resources, in perfect condition. Future generations of producers can then also exploit these resources to earn incomes with which they too can enjoy life.
By offering your merchandise on the “biosustainable” market you give an ethical base to the economy. The economy will then no longer be defined as the science of sharing limited resources in order to satisfy unlimited demands, but it will be the science of sharing limited resources to satisfy a maximum of demands. Your customers with their economic power of expense will maintain ethical currents in order to solidify this ethical base.
The social power of income of producers and the economic power of expense of consumers will thus be interpenetrated in a harmonious equilibrium in which the integrity of Nature is kept.
Imagine that families like Heineken, Colruyt, Albert Heyn, the owner of Delhaize, Ikea, Jumbo, Lidl and other families or persons who are the sole owners of their businesses, all decide to offer their merchandise for sale on the "biosustainable" market. They would change the world economy and save human- and many other species from eradication with one stroke of their pen. If owners of such companies in the United States, Russia, China and India would adopt the "biosustainable" market, peace would break out. That is a potential of exercising the social power of income on the "biosustainable" market.