access to a way of living in harmony with nature

Maintaining growth in the development of the economy is destroying the planet, 

because this practise incites consumers in the free market economy to have as only goal when they spend their money: to consume more.

The fact that the pursuit of growth in development leads to the destruction of the planet is in direct correlation with the reality that the goal with which the consumer spends his money determines the sense of development.   

This interaction became clear when it was demonstrated that consumers could pursue another goal, namely to maintain the integrity of Nature.

Such aim will immediately become the sense of development of the economy, because producers will pursue it in order to satisfy the demand of consumers. 

The macro economic principle, according to which the economy is kept going, will then automatically also become: maintaining the integrity of Nature.

To achieve this goal, consumers must buy only products that keep Nature in perfect condition and account for the percentage of their costs of living which maintains this state of Nature. 

In order to exhort the consumer to adopt this behaviour, the law must enable him to deduct from his taxable income all the money he spends on environmentally respectful goods and services.   

Consumers will then use the natural resources more efficiently. 

Moreover, when an optimum efficiency will have been achieved in the free market economy, enough goods and services will be supplied, so that poverty will be abolished and mankind will share compatible levels of well being. 

People who share satisfaction also live in peace. War, destruction and terrorism will, at last belong to history.


The macro-economic practise of maintaining growth in development should therefore be stopped!

Lawmakers can and must do it!

They are responsible for future generations!

We cannot keep continuing to consume more of the dwindling natural resources, particularly not by means of all our industrial might!


Hoeilaart, 3 June 2015    Willem Adrianus de Bruijn, MBA

Material to support this thesis is given on the next page.