Our goal

Our goal is to make the consumer account for the qualities of his ways of living which ensure sustainable development.

With the information that can be drawn from this accounting, patterns of consumption that realise this development can be created.

The consumer will voluntarily supply the data about his expenses on environmental cost free products, under the condition that he can deduct the money he spent on them from his taxable income. He will then account for his costs of living out of interest; a personal interest of living better and a financial interest of having more money to spend, in compensation for not burdening the environment by his existence.

Our other goal is therefore to empower the consumer to manage his costs of living as income ensuring costs, namely as costs that ensure the income of following generations. Costs of production that ensure income can be deducted from revenues from sales before taxes are levied over the resulting profits. Should the consumer be able to apply the same accounting technique he would ensure sustainable development by his ways of living.

Brussels, October 19, 2006