• The sense of ​development 
• The principle of utilising resources efficiently 
• The responsibility of the consumer in the operation of the economy

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The sense of development is determined by the goal with which the consumer spends his money. 
 
As a good consumer in the present free market economy I spend my money with as goal: consume more, because I have to use up more goods and services in order to maintain growth in development.

On the “biosustainable” market consumers are driven, almost instinctively, to spend their money on products with the highest ecological content.  -  They will be rewarded with 30% of the price of everything they buy when it is completely nature respecting.  -  

Obliged by competition, producers will satisfy the demand.  They will thus also pursue a goal to keep the surroundings flawless.  When producers pursue the same goal as consumers, then the pursuit of this goal gives a sense to development.  With a common goal to safeguard the primal state of nature, it will not take that long before the macro-economic practise with which the ethical market economy is kept going is, maintaining the integrity of Nature in its development.  

​Hoeilaart, July 28, 2020    

The principle of utilising resources efficiently poses, costs should be managed at the source of the income that covers these costs in order to achieve an optimum efficiency in the utilisation of resources.  This principle implies that the persons who earn incomes should manage the costs covered by the incomes, which they earn.

Producers have already proven that this principle is accurate.   They deduct their costs of production from the revenues of sales of the goods and services they produce by making these costs.  Producers maximise the difference between these revenues and costs, their profits, by maintaining an optimum efficiency in the utilisation of the resources in their production processes.  The money they spend on these resources is namely a part of their costs of production.

The consumer earns the income of which he spends a part to maintain his ways of living.  This money represents his costs of living.  To achieve an optimum efficiency in the utilisation of resources in the ways of living of consumers, the costs of living have to be managed with as goal to keep the environment in unimpaired condition.  ​

​On the "biosustainable" market the consumer will spend all his money all the time only on goods and services with the highest ecological quality, therefore with the highest efficiency in utilising resources.

​Hoeilaart, July 27, 2020

​The responsibility of the consumer in the operation of a market economy is to sustain its development with as goal to safeguard the integrity of Nature for this and following generations. 
 
This responsibility flows forth from the function of the consumer in the operation of a market economy.  Consumers absorb the goods and services that are offered on the market with the purchases they make.  -  If they would not buy anything, even for twenty four hours, the economy would stop to function or at least get a hick-up  -  Because consumers sustain development with their purchases they are the only ones who can maintain nature in perfect shape by buying exclusively products with the highest ecological quality.  This development will inevitably lead to ways of living in harmony with Nature all over the planet.  Just imagine all more than seven billion consumers spending their money with as goal: keep nature in its primal state, in perfect shape, complete. 

Consumers thus have a professional function in the operation of a market economy, namely, to maintain ways of living that keep their environment in proper condition.  
 
The consumer can exercise this function on the “biosustainable” market as a professional because he leaves an accounting of his purchases with the proofs, which producers give about the ecological quality of their goods and services. 

​These data will be analysed to inform about the development of the average percentage of the ecological content of the merchandise sold on the market, among other analyses.  

The proofs about the ecological quality of the products bought, which have to be furnished by producers, could be used to develop a “cahier des charges” for an industry that has to produce goods and services that keep Nature complete from cradle to grave.  

​Consequences of applying these concepts and the one of not are presented on the page consequences.

Hoeilaart, 28 July 2020
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