• The sense of development 
• The principle of utilising resources efficiently 
• ​The responsibility of the consumer in the operation of the economy

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That the development of the free market economy has a sense is a new concept in the science of economy.  

​The sense of development is determined by the goal with which you spend your money.  
 
As a good consumer in the present free market economy I spend my money with as goal: to consume more.  
 
On the biosustainable market I can spend my money with as goal to keep nature in perfect condition because I can buy products there with the highest ecological percentage.     

Considering the potential of billions of consumers shopping on this market, producers will be obliged to satisfy our demand.  They will therefore also have to pursue the goal: to keep our environment unblemished.  When consumers and producers pursue the same goal of keeping nature sound, then this will be the sense of development.  

​It will not take that long before the macro-economic practise will be: to maintain the integrity of nature in the development of the free market economy.   ​

​This is possible on the "biosustainable" market.  

The principle of utilising resources efficiently poses: costs should be managed at the source of the income that cover these costs in order to achieve an optimum efficiency in the utilisation of resources.  This principle implies that the persons who earn the incomes should manage the costs covered by the incomes they generate.  
 
Producers have already proven that this principle is accurate.   They deduct their costs of production from the revenues of sales of the goods and services they produce by making these costs.  Producers maximise the difference between these revenues and costs, their profits, by maintaining an optimum efficiency in the utilisation of the resources in their production processes.  The money they spend on these resources is namely a part of their costs of production.
 
​The consumer earns the income of which he spends a part to maintain his ways of living.  This money represents his costs of living.  To achieve an optimum efficiency in the utilisation of resources in the ways of living of consumers, the costs of living have to be managed with as goal to keep Nature in perfect condition. 

​On the "biosustainable" market you and I together with all other consumers shopping on the market will manage our costs of living in this way by spending all our money all the time only on goods and services with the highest ecological quality.  
 
Considering the number of consumers who can do their shopping on the "biosustainable" market, our demand for such ecological products will cause an increase in efficiency of a few percentages rather quickly.  A few percentages increase in the utilisation of natural resources in the ways of living of billions of consumers will have as a result that so much more is produced with the same input as today that there will be more than enough for everybody on this planet to live well.  People will therefore be sharing compatible levels of well-being, so they will be sharing satisfaction and people who share satisfaction, in general they live in peace.  On the "biosustainable" market mankind can live in peace.  

This will be true particularly when an optimum efficiency in the utilisation of natural resources in our ways of living has been achieved.  

Only the consumer can ensure sustainable development.  This ability flows forth from our function in the free market economy.  We sustain development because with all the purchases we make, we absorb all the goods and services that are offered in the free market economy.  -  If we would not buy anything, the free market economy would stop to function.  -  Since we sustain development we are the only ones who can make the free market economy meander forever in between the green borders of nature by adapting our ways of living until this development is a reality.  

We are therefore responsible for maintaining ways of living that safeguard the integrity of Nature for this and following generations.  

We can exercise our responsibility on the “biosustainable” market as professionals because we will leave an accounting of our work with the proofs, which producers have to give about the  ecological quality of their merchandise.  

Some consequences of shopping on the "biosustainable” market as well as the one of not applying the three concepts in practise  are explained on the next page.