INTEREST for producers
A large demand
In the EmE, a demand exists for goods and services with which people want to live while keeping flora and fauna around them healthy and in balance with Nature’s requirements.
All consumers will eventually be driven to spend all their money, all the time, only on items that leave the physical world around them unspoiled.
A permanent demand
When hundred percent ecological ware becomes normal, the consumer will be content and generations of consumers will buy it for the rest of their lives.
Medium term interest
Ecological goods and services are still relatively scarce. Research has to be done to create them. The amount of research money will be considerable but needed in order to get the economy going in the right direction.
Long term interest
By keeping the natural resources intact in order to satisfy the demand of the consumer, producers sustain the sound conditions of their working capital, because it is composed of natural resources.
Ethical base of the economy
When they offer wares in EmE, producers give an ethical base to the economy. Economy is then no longer defined as the science of sharing limited resources to satisfy unlimited demands but as the science of sharing limited resources to satisfy a maximum of demands.
This text is equal to Part III of the Ethical Market Economy report