In today's economy, children have no chance of living as old as their parents or grandparents because this economy is kept going with the macroeconomic practise of sustaining growth in its development. This growth implies that more is produced. What is produced and sold is bought and consumed. More than seven billion persons have to continue consuming more of this planet's limited resources to sustain growth in the development of the free market economy. One's own funds run out because they are limited. So do the planet's supplies. They are being depleted and run out as evidenced by the continued occurrence of Earth Overshoot Day1 earlier in the year. It is the day when humanity has consumed as much of the planet's resources as the planet can regenerate in an entire year. In 2020 on August 22 in 2021 on July 29 Moreover, all the methods and techniques of maintaining growth have disturbed equilibria in the dynamic processes of Nature. About the floods of July13 and 14, 2021 in Germany and Belgium the World Weather Attribution summed up their study with All available evidence taken together, ... give high confidence that human-induced climate change has increased the likelihood and intensity of such an event to occur2 Nature could continue to react in this way until humanity lives in harmony with Nature. It is no longer possible to keep the economy going with the macroeconomic principle maintain growth in the development of the economy. That principle can be replaced with preserve the integrity of Nature. The only person who can effectively and efficiently maintain this perfect state of Nature is the consumer. He can spend his money on products that leave the environment unharmed. Give the consumer a financial interest in spending his money on goods and services that Maintain the integrity of Nature and he will do this consciously and with pleasure not only out of financial interest but also out of self-interest. Living in harmony with Nature is good. Then the macroeconomic practice becomes maintaining the integrity of Nature in the development of the economy because it is in the financial and personal interests of the consumer that this development continues to progress within the abundantly green borders of Nature.
EmE results in a development of the economy that meanders in between the borders of Nature. This progress exists when all consumers constantly spend all their money exclusively on goods and services that keep Nature in perfect condition. There is then no ecological problem. Mankind lives in harmony with Nature. Such a development can be realized under two conditions: 1. Producers prove scientifically, which percentage of their costs of production was made for goods and services that have kept the environment unblemished, i.e., the ecological value of their merchandise. 2. The state grants the consumer a Development Pilot wage to guide the progress of the economy into staying within Nature's limits. This wage is paid with an amount equal to a part of the ecological value of every purchase. Producers can give this money anonymously to the consumer because producers can justify the amounts they give as Development Pilot wages with the ecological contents of the merchandise sold. The consumer does not have to justify to the state wages he earns by transforming funds to repair Nature into wages to live in harmony with Nature. It does not cost the state money. As long as the state knows how the ecological value of merchandise evolves, they are satisfied. They do not want to know how Jan, Piet of Klaas, contributed to this state. The state reimburses the producer with the amount of the pilot's wage, like today the state reimburses the producer the VAT on his purchases. Under these conditions, consumers are driven to buy only products with the highest ecological contents. To satisfy this demand producers compete by increasing this value until they supply hundred percent ecological wares.
The funds to give the consumer the interest in the flows of money in the economy that the integrity of Nature is preserved, are the funds that are now being spent on repairing the damage to the environment caused by mankind's current lifestyles. All that money is available once the consumer leaves the environment scatheless. Governments can slowly but surely transfer these funds to consumers while they liberate this capital by keeping the surroundings impeccable. Some of the funds will remain because it is less costly to maintain the perfect state of anything than to repair damage to it. These funds can be added to the amount of the recurring costs of maintaining the environment in proper conditions. Together they can be used to pay the consumer his Development Pilot wage once they brought mankind to live in perfect harmony with Nature. The consumer should have a financial interest in maintaining the integrity of Nature because it implies spending his money with a common goal. The consumer sustains development with his purchases. To pursue a common goal with one's costs of living implies a business relationship. One expects a financial result while approaching and by reaching that goal. It is business as usual with one exception, the consumer has a financial interest in guiding the advancement of the economy within the fine borders of Nature with as common goal to safeguard its integrity.
The success of the entire ethical market economy stands or falls with the consumer's financial interest in maintaining lifestyles that leave the surroundings in such pristine conditions that future generations can continue to enjoy the fruits of their state. In this study consumers receive a third of the ecological value of every purchase as pilot wage. The average percentage of income taxes was assumed to be about that part of income. When Nature enfolds mankind consumers earn one third of their annual costs of living for having been able to spend it all on ware with hundred percent ecological contents.
The consumer offers information about his purchases every time he earns a part of his pilot wage. The producers who offer the highest ecological values are thus known. Information about the tools and techniques they use to achieve this result, is accessible. The proofs about the ecological quality of the products bought, could, in principle, be used to develop a cahier des charges for an industry that must produce goods and services that keep Nature complete, from cradle to grave. The consumer keeps environmental costs negligible.
Three new concepts in the science of economy have established themselves as the foundation of EmE.
The sense of development is determined by the goal with which the consumer spends his money. In the present free market economy, the consumer spends his money with as goal to consume more because he must use up more goods and services to maintain growth in development. In EmE consumers spend their money on products with the highest ecological contents. By satisfying their demand producers pursue the goal of keeping the surroundings flawless. When consumer and producer follow the same goal, then the pursuit of this goal gives a sense to development. With a common intention to safeguard the primal state of Nature, it will not be long before the macro-economic practise with which EmE is kept going is, maintaining the integrity of Nature in development. The financial and personal interests of the consumer in sustaining this development will be the driving force.
The principle of utilising resources efficiently poses that costs should be managed at the source of the income that covers them, to achieve an optimum efficiency in the utilisation of resources. This principle implies that the person who earns an income should manage the costs covered by this income to achieve an optimum efficiency in the utilisation of the resources used to earn this income. Producers have already proven that this principle is accurate. They deduct their costs of production from their revenues of sales of the goods and services they produced. Producers maximise the difference between these revenues and costs, their profits, by maintaining an optimum efficiency in the utilisation of the resources in their production processes. The money they spend on them is a part of their costs of production. The consumer earns the income of which he spends a part to maintain his ways of living. This money represents his costs of living. To achieve an optimum efficiency in the utilisation of resources in the ways of living of consumers, the costs of living must be managed with the goal of keeping the surroundings unimpaired. In the EmE the consumer spends all his money all the time only on goods and services with the highest ecological quality, therefore with the highest efficiency in utilising resources.
The responsibility of the consumer in the operation of a market economy is to sustain its development with the goal of safeguarding the integrity of Nature for this and following generations. This responsibility flows forth from the function of the consumer in the operation of a market economy. Consumers absorb the goods and services that are offered on the market with the purchases they make. Because consumers sustain development with their purchases they can steer it. The consumer is the pilot of the directions in which the economy flows. He guides its progress into meandering within the borders of Nature when he spends his money. The consumer can exercise his responsibility in EmE in a formal way because he leaves an accounting of his purchases with access to the proofs about the ecological quality of the goods and services bought.
In the EmE a demand exists for goods and services with which consumers want to live while keeping flora and fauna around them healthy, in perfect shape, intact and in balance with the rest of Nature. All will be driven to spend all their money all the time only on goods and services that keep the integrity of Nature.
It will take some time before hundred percent ecological products are readily available. Once this quality has been achieved, consumers will continue to want it. To keep this top quality is in their personal and financial interests.
Ecological goods and services are still relatively scarce. Research has to be done to create them. The amount of research money will be impressive. Spending it will get the economy going in the right direction.
By keeping the natural resources in perfect shape to satisfy the demand of the consumer, producers sustain the sound conditions of their own working capital.
When they offer wares in EmE producers give an ethical base to the economy. Economy is then no longer defined as the science of sharing limited resources to satisfy unlimited demands but as the science of sharing limited resources to satisfy a maximum of demands.
When a consumer goes shopping in EmE he dissembles the socio-economic power. He does so by dissociating the social power of income of the producer and the economic power of expense of the consumer. The producer gives shape to society. Look around you. All the forms and volumes you see are there because producers earned an income by creating them. Producers give form to society. Their power of income is a social one. With the economic power of expense the consumer lives naturally in flourishing surroundings by accounting with scientific proofs for the ecological quality of his purchases. With the economic power of their combined expenses consumers can keep Nature in primal state.
In the Merriam-Webster dictionary, integrity is defined as: 1: firm adherence to a code of especially moral or artistic values : INCORRUPTIBILITY 2: an unimpaired condition : SOUNDNESS 3: the quality or state of being complete or undivided : COMPLETENESS Since integrity is defined not only as something which is sound and complete but also as having sound moral principles the integrity of anything can be kept only with integrity. Consumers with their economic power of expense will maintain ethical currents in the economy out of interest to safeguard the integrity of Nature for this and following generations. The social power of income of producers, who give economy an ethical base and the economic power of expense of consumers, who are the source of ethical currents in the economy will be interpenetrated in a harmonious equilibrium in which the integrity of Nature can be kept.
The demand for products with the highest ecological value and thus with the highest efficiency in utilising resources could cause rather quickly an increase of efficiency in the consumption of these reserves. An increase in this efficiency in the lives of billions of consumers has as a result that so much more is produced with the same input as today that there will be enough for everybody on this planet to live decently. There will be no more poverty. People will be sharing compatible levels of well being. They will be sharing satisfaction. People who share contentment live in peace. This will be true particularly when an optimum efficiency in the utilization of natural resources in mankind's ways of living has been achieved.
When EmE is in operation mankind will not damage the environment anymore. At present, there are billions of euros, dollars and any other currency spent on repairing damages caused by mankind's ways of living, restoring Nature to its original state and cleaning up the water, the earth and the air from what humans leave behind everywhere. That money is a part of the costs of running the state. The principle of the efficient utilisation of resources implies that the person who earns the income should manage the costs that are covered by his income to obtain an optimum efficiency in his utilisation of resources. The taxpayers earn the incomes that cover the costs of running the state. They should manage these costs. It is the most efficient way to utilise resources absorbed in making the state a good place to be. By earning a Development Pilot wage consumers transform the funds to restore the original state of Nature into maintaining it.
The present state of Nature seems to confirm that keeping more than seven billion consumers consuming more is no longer viable. They could safeguard the integrity of Nature if they had the economic power of expense. They get it as soon as they receive the wage of a pilot of the development of the economy. Their job is to guide its progress into remaining within the borders of Nature. They do their work by spending all their money only on goods and services with the highest ecological contents. They earn their wages with every purchase they make. The higher the ecological contents of their purchase the more they receive. The state can afford to pay this wage to consumers. By living in harmony with Nature consumers do not damage the environment. The money that is spent on repairing impaired parts of Nature is available to pay the pilot wages to consumers for living in balance with the flora and fauna of their surroundings.